Here’s a little something to brighten up your reef keeping day. Reef-Eden-International (Distributor to German-based aquatics company, Giesemann Aquarstik) , has now introduced its own direct retail arm for the UK. Furthermore, they’re also lowering their price point and have put a more consistent pricing module into place, making their high-quality, unique products more accessible to the average reefer.Ever the investigator, I headed over to their newly launched, fresh-out-o-the-oven site to explore. Very much like the products offered, the site is shiny, sleek and easy to use. Upon arrival you can pick your poison – Marine and Reef or Tropical and Planted. I’ll try my hardest to not skew you in one direction or the other, but I went to the left (or if you’re feeling frisky – nothing wrong with being “bi-tankual”). Aside from an excellent selection of products, you can also peruse special offers and join their mailing list for updates and new products. I spoke to Simon Garratt, the head of Geisemann-UK, about these significant changes and what sparked them.
In response to customer feedback over 2013 regarding the availability, support, and pricing of Giesemann Products in the UK, and in specific relation to requests for more balanced pricing between the Uk and Europe, we are very pleased to announce for 2015 a complete revision of all pricing for the UK which brings the entire Giesemann range into the realms of the everyday hobbyist looking for a top quality lighting or aquarium systems at a realistic price point, such as the Matrixx-II and Matrixx-II dimmable T5 units which now start at just £320.00 and £449.00 respectively, including shipping and lamp set.In addition to these changes, and to allow greater access for hobbyists who have struggled to easily locate and purchase these ranges at a local level, we are also pleased to announce the launch of http://www.giesemann.de/ which will run alongside our existing distribution parent company Reef-Eden International.Whereas Reef-Eden runs solely as our distribution and trade arm, Giesemann-Uk will now give both freshwater and Marine hobbyists who lack a local store direct access to the full range of Giesemann products which are now split into two dedicated Marine and Freshwater sections. This new structure sees all of the Giesemann ranges now priced right alongside other leading brands, and at comparable prices to most leading European dealers, thereby reducing the need for hobbyists to go outside the Uk for better pricing, and speeding up the backup and support services in the process.In addition to these changes and to make things as easy as possible for the hobbyist, we have now also included full shipping into all aquarium and lighting system prices, and full lamp and tube sets into all applicable lighting systems which can be chosen at the time of order plus additional colour options on many lighting units including high gloss black.Running alongside Reef-Eden International, Giesemann-Uk still fully supports the dealer network however, so for those who would still prefer to buy through an approved stockists at the new prices, whilst getting valuable face to face advice and feedback, we also provide links to a number of UK based Giesemann premier stockists through our ‘buy in store’ option.To view the full range of Giesemann products plus many other exiting ranges, please feel free to visit http://www.giesemann.de/Reef-Eden International.Simon Garratt