(Repost from Fox Business)
Aston Martin is getting into the submarine business.
The posh British automaker has entered into a partnership with a Florida-based company to build luxury submersibles with a reported price tag of $4 million.
Project Neptune—Aston Martin’s codename for the venture—is a partnership between the automaker and manufacturer Triton Submarines. Aston Martin, which revealed a concept design for the three-person submarine, is looking for Neptune to expand the car brand into new high-end products.
“It is a clear and engaging demonstration of how Aston Martin’s expertise in sports car design and craftsmanship can be extended into new aspects of the luxury world,” said Bradley Yorke-Biggs, managing director of Aston Martin Consulting. Neptune is based on Triton’s Low Profile platform MORE