ORA Farm abandons captive breeding for edible pets business 

For a successful business, you go where the money is. The growing demand for edible pets has motivated ORA Farm to shift their business model from captive bred marine ornamentals to sugary fish-shaped snacks. ORA will leverage their brand by initially launching a full line of colorful cookies shaped like the captive bred clownfish ORA has become synonymous with.

New whale shark discovered in Thailand

An unbelievable whale shark was observed off the coast of Ko Samui, Thailand. The yet undescribed species is similar in physiology to the whale shark (Rhincodon typus) and may become only the second Rhincodontidae. It is differentiated from R.typus on the basis of its unique colour pattern.

Chronicling Utopia: Pedro Rosa’s latest aquascape masterpiece

Pedro Rosa's talent with a video camera is the perfect compliment to his undeniable gift for aquascaping. Over the past three months, he's posted a series of videos chronicling his latest creation: an ADA 60P nature aquascape. We share all four episodes within this series starting from the very beginning hardscape to the lush Utopia it has matured into.

The Jellyfish Lottery

The Kamo Aquarium at Tsuruoka, Yamagata prefecture (Japan) needed to raise funds to renovate and reopen its aging facilities. When the city issued 300 million yen worth of bonds for the aquarium's remodel in April 2013, they sold all the bonds within 20 minutes! In the most recent public offering of bonds, the city decided to run a lottery ... with jellyfish picking the first winners.