The most important question that we asked at Ferplast‘s booth was to clarify Hydor‘s role in the immediate future, given the problems of the last months. Let’s see what we found out.
We imagined that Hydor would have been enhanced by Ferplast, but their behavior in the last months obviously left a bitterness in the mouth to many users, because they reported how their requests had never been answered, or how they received standard and elusive answers, without more specific information. Due to this, some of them lost hope to see Hydor again in the aquatics market. But we visited Ferplast‘s booth full of expectations. As you know, Ferplast acquired Hydor after a liquidation procedure that Hydor itself began (we did a specific article – in Italian – on this topic).
At the booth we were welcomed by Maria Rosa Marchesini from marketing department of Ferplast, who explained what happened in the last months and why it had a potential negative impact on users.
But before that, here is our video of Hydor – Ferplast at Interzoo 2022, since there are some beautiful corals to see!
Hydor-Ferplast’s booth at Interzoo 2022 in our video
Before you go on, we give you to our video so that you can see the booth in. Clicking on the link you’ll be directly sent to the part about Hydor, but you can also watch the rest. The video is in Italian, you only have to turn the English subs on! Enjoy!
The main problem, Maria Rosa said, has been that they found themselves having in their home a big creature that, de facto, they didn’t know. So in the first months they had to find information, meet the suppliers, and understand the problems with the products and the supply. Everything under the chip crisis that forced them to find who could supply in sufficient quantities.
These problems led to a massive inner reorganization, new people were hired and the company decided to push on Hydor. After we expressly asked, Maria Rosa confirmed that sometimes users’ requests remained unfulfilled because they actually didn’t know how to answer, and this has been a great problem of communication that they acknowledged.
But now everything is resolved! And at Hydor they have already started the production of pumps. The lamps, Maria Rosa added, will be delayed because of the difficulty in providing the chip that we talked about earlier.
So today Hydor, as well as Aqamai, are completely restored, and are again on the market toward the recovery of productivity. This was also confirmed by Valerio Bresolin, previous owner and founder of Hydor, who has been called back as an advisor. We also met him at the booth and confirmed what Maria Rosa told us. There are many ideas to improve already-great products that we have talked so much about in recent years.
As we said in the opening, it was natural to expect a huge push on Hydor and Aqamai, otherwise Ferplast wouldn’t have bought them. Moreover, the fact that they were first presented at Zoomark (here – Italian) and then at Interzoo was a sign that the brand hasn’t been abandoned. The synergy between the brands may lead to a complete and diverse offer, so we’re expecting a lot from them!
We would like to thank Maria Rosa and Valerio for the time they dedicated us and their splendid courtesy!
[Translated by Agnese Poggi]