Finding new aquarium customers is hard.

We’re here to help.

Store Directory Information

Because people get into and out of the aquarium hobby with little notice, you need to be constantly advertising and marketing to ensure that you have a steady stream of new customers.

Making sure that new hobbyists know about their local stores is part of the Reefs mission. We have a number of tools and services setup to help you maintain and improve your business’ visibility.


Reefs maintains the world’s most comprehensive directory of local fish stores, reef aquarium clubs, public zoos and aquariums, and places of interest. This directory is easily accessible in our popular Reefs App, which is a free download for iOS and Android devices.

The app uses the GPS of the device to local the user and show them stores that are close to them, even when they are traveling or outside of their home area. Users can view notifications that contain local store updates, specials and sales.

Features for Store Owners

Free listing in our directory

Customize your store listing

Local Fish Store owners can manage the content of their directory listing, including adding photos, location information, hours, and more. This service is free.

Push notifications

Stores are able to add specials and sales to their page and have it immediately sent to all users within a 50 mile radius of their store address.

Get Started

You can claim ownership of your store listing in our directory very easily.

Signup for an online forum to enable Push Notifications, Market Sales, Live Sales, and more.