The Tel-Aviv based company Digigage will change the way you view riding in an elevator, literally.  The company’s website explains that it offers “digital interior design product that introduces passenger user experience, improves perceived ride quality and cabin size on top of delivering real-time messaging and information”.

https://www.youtube.com/watch?v=Q6pGLvt-pUQ&w=560&h=315

Consumers can purchase this system for new or existing elevators. The system does not connect internally with the elevators operating system and does not affect the safety or functionality of the elevator. The image portrayed conveys a sense of movement of the content in real time, so the passenger feels as if it is in a 3-D type experience. The image changes along with the movement of the elevator, as if someone was looking out a window. While I don’t think this comes close to a real life aquarium, this is a pretty cool idea for an elevator ride experience. MORE

Source: Techcrunch.com by John Biggs