Thanks again, HClH2OFish.
After reading all of these articles, I have made some interesting conclusions.
The site seems to be a copy/past of information from some other source. As there was not much additional information or details given as to how those findings were made or even what to make of them. It actually looks like a copy/paste of the information found on the Second site.
This 2nd site makes the most interesting statement about gloss paints, "Glossy paint should not be used as it lends itself to bright spots and glare." This would lead me to belive that flat paints while not as "shinny" as gloss paints, it does mildly disfuse the light a little better.
Looking at the third site seems to say that white paint regardless of the finish, are more or less on the same battle feild. This site also gives the most information as to the tesing techniques used to obtain their conclusions. Which makes it the most believable of the sites. Also the site mentions the fact the the flat white paint they selected had a special reflectance quality with it. This would make me think that not just any old flat white paint will do but, a special selection much be made.
The last site is more of a testimonial site. These seem to views from a more non-scientific standpoint. Which are also valid but it is hard to equate solid information form them.
I would say as a total of all the information given here, that perhaps flats are just a little bit better as to reflectance due to their possible ability to difuse the light more evenly than a gloss. However, overall the difference may not be significant enough to really banter one over the other for it reflectance.