As you say, the color temperature is reported in Kelvins. In practice, most everything above 10K or so doesn't correspond remotely to any blackbody spectrum, and therefore 12,13, 14, 15, 20, 50K, etc. bulbs are laballed as whatever the manufacturer decides to label them as
In general, the higher the Kelvin rating, the bluer the light looks to most people, but again, it's totally arbitrary depending on what the manufacturer decides to call the bulb. For instance, a 14K bulb of one brand may look as blue or bluer to you than a 20K bulb. A 14K of another brand may look much whiter to you. I'd try to see any bulb in person to get an idea of what it looks like, if possible. Different bulbs WILL vary in their brightness (intensity) though, and this often has nothing to do with color temperature rating for bulbs in this range. For instance, bulb 14K bulb from manufacturer A may be dimmer than 20K bulb from manufacturer B. However, 14K bulb from manufacturer C may be a lot brighter than either of the others. I'm not sure how many 70 watt bulbs Sanjay has had a chance to test yet, but his lighting guide here is a great resource for bulb decisions.
For that size tank with the animals you have, I think a 70 watt bulb of pretty much any sort should work very well. There's no inherent advantage of a 20K over a 14K or vice versa. Oh, and as for the watts per gallon guideline is utterly useless. If you wanted light-loving clams and corals in this tank, I'd use a 250-400 watt halide (or equivalent). For the animals you have, I'd say that the 70 watt halide is on the high end of what you need in terms of light intensity. The animals care how much light is hitting them, and not how many gallons of water are in their aquarium. Watts per gallon is a guideline best forgotton IMHO
cj