I'm not entirely sure what all their service offers, what its quality is, or any other details. - It even looks like it might be defunct. - Archives only go from '98 to '00 and from their homepage for the news service, it appears to show the "current" issue is circa '01..
Mostly though, I was interested in trying to find out how many folks are using internet-based news harvesting services that are geared especially for the ornamentals trade. So far this (OATA) is the only service I've found for it besides running around to a multitude of different news sites and entering various searches.