While these arguments are all interesting, Brian has had to shut down his fish business for the time being due to other commitments. However, you can probably expect to see similar ventures in the near future from other local divers.
My 2c (or 3) on the subject:
- Collectors get hosed when they sell to wholesalers! Wholesalers here will offer $20 at most for a male flame wrasse and $6 or so for a female - these fish will sell for 6 to 10 times as much when they hit stores. The markup on tropical fish borders on obscene. Nobody likes this situation, and you can't blame us for trying to cut out some of the middlemen.
- The chain of custody is very hard on the fish. IMO, the whole thing is wasteful and our oceans deserve better. It's easy to begin seeing your livestock as just a commodity, but the reality is that they are living creatures that were once part of a beautiful and complex ecosystem. I am not against exploiting our reef fish for profit, but it should be done with more respect.
- Brian's business model really only worked with rare fish. It's difficult to make money with cheap fish like yellow tangs, because the holding and shipping costs outweigh the benefits. Although I'm not very familiar with the LFS world, I was always under the impression that low-end fish were the "bread and butter".
- Although LFS guys love complaining about mail order outfits, they still have something that cannot be replaced - the ability to deal with their customers firsthand. There will always be customers who would rather buy fish in person, especially with more costly specimens.
- Brian was encouraging 3rd world divers to injure themselves? Nah. There has always been demand for rare fish, and divers have been dying for the past 4 decades. Collectors would still be dying regardless - the real problem is that wholesalers need fish, but aren't responsible enough to teach the locals how to dive safely. If someone can supply these fish to the market while keeping themselves alive and healthy, more power to them.
- Flame wrasses were a loss leader. Other than that, his prices weren't particularly cheap. With rare species, it's difficult to catch enough specimens to satisfy demand; it doesn't make much sense to sell below market value.