The only fish retailers in my area are Walmarts, you have to drive 40 miles to go to a decent one and they are not that great. Taking this into account coupled with the fact of lots of new business construction, I was thinking of taking a chance on doing something I love rather than just tolerate. I'm starting a business plan and was wondering about display systems and the best route to go. Buying a commercial system that's ready to go or trying to DIY one? I'm just starting to work on this and any help will be appreciated.