Being an outsider here, I am just a lowly reefer, seems the issue people are having is Steve claiming one thing and doing another. FWIW, it seems to me if he sells 2 fish, direct to a reefer, its still just two fish. How many has he imported and sold through the "correct" chain of command. Again as an outsider to all this it seems he has imported a ton of fish and made a lot of wholesalers, retailers, everyone down the chain a lot of money. It seems from what I have read he laid a lot of ground work to get these clarions into the US, doesnt that cut him some slack.
If he was saying this is something he doesnt do, and does it once for someone he knows its one thing. If you could show he says its something he doesnt do, and can prove it is something he does on a consistent basis that a different story.
Of course I am just an end user and have no idea, but reading through this all, although a fun read, it does seem like there is a lot of inside personal agenda on both ends.