I had a similar problem 3 years ago with my Hamilton fixture.

What the problem turned out to be was that although I had purchased what I thought was the identicle bulb replacements the manufaturer had changed their bulbs, and they no longer worked with the ballast to my fixture.
The original bulbs were Ushio so that is what I purchased. We eventually found out that the ballast in my Hamilton & Ushio bulbs were no longer compatible.
You have to see what type of ballast is on your fixture, and see if the bulbs are actually made for your ballast!!
Is your ballast magnetic or electronic? Were the bulbs made for a magnetic or electronic ballast?