Adidas Hits an Eco-Milestone

by | Mar 30, 2018 | Conservation, Industry, Sustainability | 0 comments

Almost three years ago, I shared some good news; Adidas had partnered with the collaborative environmental group Parley for the Oceans to design and produce a sneaker whose shoe upper was made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. That was a “test run” of sorts, and the overwhelmingly positive results prompted the company to take on an even bigger project.

Last week, Adidas announced that between May 2017 and the end of the year, they hit their goal of selling 1 million pairs of the new “Parley” versions of their popular Boost running shoes, which come in three styles, the Ultraboost, the Ultraboost X, and the Ultraboost Uncaged. Each pair uses 11 plastic bottles to create the sock liner covers, heel linings, heel webbing, and laces.

The company’s goal is to sell 5 million pairs by the end of 2018, which Eric Liedtke, head of global brands, calls a “drop in the bucket” when you consider the 450 million pairs of shoes they sell each year. However, this is a big step in the right direction, and one can only imagine the ripple effect such an effort by this huge international player will create. Adidas’ goal is to manufacture all of its products from recycled plastics by the year 2024 (which is only 6 years away), and it has already made some significant environmental strides: they have switched from plastic to paper shopping bags in their stores, saving 70 million plastic bags to date, they have completely eliminated the use of microplastics, and they are on track to use 100% sustainable cotton by the end of this year.

In the words of Eric Liedtke, “I want to prove to the world that it is good for the bottom line. This is not philanthropy. It’s good business. This is what is critical… People don’t just buy what you make, they buy what you stand for.”

  • xeniaforever

    As senior editor here at reefs, I get to work with scientists from all over the world, and have made some wonderful friends in the industry! I also write for the site, and am the office manager at FRESH New London and the mother of two brilliant, talented young women.

    View all posts


Submit a Comment

Your email address will not be published. Required fields are marked *

Upcoming Events