Mortality at the retail level of marine fish was on average: 60% on the east coast,
This number makes absolutely no sense to me. Retailers participating in the survey would not know which fish were caught with cyanide and which weren't, and probably not even know the country of origin for most of their species. So we can assume they were saying 60% across the board. Here's why that makes NO sense.
A retailer in NC places a $1000 order from a wholesaler in LA. His freight charges will be about $140.
60% of $1000 is $600, so we can assume the retailer ends up with $400 worth of saleable fish. Let's assume he uses a 3x markup (about average for the industry). He now has $1200 worth of sales on that $400 worth of fish.
$1200 gross profit-$1140 cog+freight= $60 net profit. That wouldn't even cover the electricity, space, water, food, employees, etc... So in effect, every retailer on the east coast would be LOSING money on every shipment of fish. I just can't believe that is true. Even when we have airline delays, leaving the fish in the bags for 50-60 hours, we rarely have 60% DOA on fish. [/quote]