Hi Jo! Been a little while, eh? Hope all is well with you and yours.
Pod, you're operating under the assumption that there will be the same loss of life moving the rock from a vat or tub to display as what occurs during shipping. This is simply not the case. And, to be clear, I've never once said the live rock does not have starter cultures of these bacteria in situ, in fact, I've stated exactly the opposite. This does not preclude the fact that there will only be numbers sufficient to consume available "food" for said bacteria. In attempting to make a system ready for fish without the ammonia and nitrite peaks that can kill, one must feed these bacteria first in order to increase numbers sufficient for future nutrient load. Granted, there is no real way for the hobbyist to know exactly how much to feed in order to achieve a specific number of bacteria, but it's my belief that in these situations overkill is better than underkill. My experience bears this out as well.
The book to which I refer is "The Natural Marine Aquarium-Reef Invertebrates" (Calfo & Fenner). As for WWM, do a search on live rock, curing, cycling.
Roselene, since you've got the live rock in there, and it's fairly well-cured (you'd be complaining of the stink and gunk coming off of it if it weren't), then you will want to get your first fishes established in quarantine. The easiest way for you to get a biological filter going for quarantine is to get an air-driven sponge filter, or a HOT power filter sufficient for the container you're going to use, and either place it in the display or the q/t container and begin feeding it during this time. The 30 days the fish will be in q/t are usually sufficient for you to make sure you've got enough bacteria cultured in the display to ensure you get no peaks of ammonia/nitrite once the fish are introduced. Again, an excellent shortcut seems to be Bio-Spira, I receive nothing but very positive results from folks.
Have you decided on what you would like to keep in this tank? (Note: since you already have the tank, this dictates to a certain degree what you can and cannot keep, which can make the process a bit easier.)