I stumbled across this article at the New York Times today about how paint companies use clever marketing to get consumers to pick their paints over their competitors.  Read it and tell me what it sounds like.

I recently discovered the same thing when redoing a room in our home, you can’t even find references to Pantone colors on their samples anymore.  So if you look at what the article suggests about consumers, and apply it to how retailers are selling their named corals, one could assume that the coral buying population is:

  • Major consumers of fruit
  • Fascinated with space exploration
  • Fond of psychedelics
  • Have a love of hornets


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