I think this fits in quite well with the recent discussions. Ecovitality is a non-profit organization that tried the net caught route and failed. I don't agree with everything this organization believes, but they have some good points. Howard Latin, Ecovitality president, spoke at Marine Ornamentals '01 about the inherent problems MAC is facing/going to face- the only person to publicly speak out against MAC at the meeting. A person who had been DOING the reform thing- not just studying it.
It's not that Steve and I are "pessimists". We are reformers who are actually in the trenches every day. It's easy to be optimistic when you don't understand the full scope of the problem. I was that way a short time ago...
ECOVITALITY'S GOODFISH PROGRAM: EcoVitality planned to combat cyanide contamination problems by adopting two complementary approaches: (1) increase the profitability of using nets rather than cyanide for aquarium fish collection, and (2) concurrently decrease the profitability of cyanide- contaminated fish sales in wealthy consumer nations. For an earlier discussion by EcoVitality's President of the need for concurrent positive and negative economic incentives to combat the cyanide problem, read this 1994 paper. In an effort to increase the rewards for net use, two years ago we opened the GoodFish importing and wholesale facility in San Jose, CA, to market only cyanide-free fish and thereby to improve the prices poor coastal fish collectors would get for using nets instead of cyanide. After operating the GoodFish facility for nearly two years, at a cost of close to $100,000, the GoosFish Program was forced to shut down its operations due to persistent losses resulting from competitive market disadvantages. The cost of cyanide-free fish from reliable sources was substantially higher than the cost of cyanide-contaminated fish sold by other wholesale operations, and we could not enlist sufficient retail dealers willing to pay higher prices for healthier and ecologically preferable fish. The aquarium industry is extremely price-sensitive and, despite a lot of anti-cyanide rhetoric, very few dealers were willing to pay higher prices for cyanide-free fish. This was the heart of the GoodFish Program's problems, dealers would not pay for healthier but more expensive fish taken using less environmentally destructive methods. Our marketing problems were exaccerbated by the 9/11 terrorist attack and its aftermath. After 9/11, local California retail dealers reduced their purchase from GiidFish because of concerns about the looming recession, and we were prevented from shipping fish around the U.S. because of new security-oriented air cargo restrictions imposed by the FAA. After two years of financial losses, it became clear (in retrospect) that the GoodFish program could not successfully sell cyanide-free fish until AFTER the marketability and profitability of cyanide-contaminated fish are reduced in the U.S. and other consumer nations.
In 1999, we wrote the following optimistic paragraph reflecting our GoodFish Program emphasis on creating positive economic incentives for cyanide-free fish: "We believe many purchasers, both retail stores and individual buyers, would be willing to pay a little more in return for our focus on avoiding cyanide contamination. And we also believe many aquarium keepers may choose to contribute to a realistic plan that will substantially reduce cyanide use if we are able to implement our program effectively. Thus, we expect our marketing of cyanide-free fish will set an industry standard that many buyers will insist other operations must meet as well." We were WRONG!!!
It's not that Steve and I are "pessimists". We are reformers who are actually in the trenches every day. It's easy to be optimistic when you don't understand the full scope of the problem. I was that way a short time ago...