Life is tough these days as a local fish store (LFS) owner. Competition is everywhere and so is bad advice. People have come to trust what’s on a computer screen more than someone who is in front of them with 30+ years of experience. These LFS owners have pristine aquariums and are living [...]
What do you think of when you hear the term “LFS”? ( local fish store) I hope for many of you it’s a term that makes you happy. I hope you smile and think about the last saltwater pet you bought and see him swimming happily in your aquarium. But that term too often these days makes people [...]
The success of a local fish store and the success of a town’s high school rests on some very similar factors: involvement with the community, engagement with its “customer base”, whether that’s the school’s students or the shoppers at the store, advertisement and [...]
Check out this short film by George Mavrakis, owner and founder of CoralFish12g, a YouTube channel dedicated to creative, educational, and fun reef aquarium videos. The film, titled “50 Fish Stores in 5 days”, follows the adventure of three men crammed into one truck as they visit 50 [...]
This week it’s our suggestions for reef-hobbyist gifts. In our last show of the year we offer our ideas for holiday gifts for reef aquarists. Thanks to everyone for listening and helping us pass the 300-show milestone in 2016. We wish you all a joyous holiday season and look [...]
Head to your favorite bookseller and purchase An American Immersion by Jennifer Idol.It’s podcastin’ time once again. This week’s topics include a book you should read, reef lessons from bees, and the big-box-LFS relationship. Download the podcast here, or subscribe to our podcasts at [...]
Visit the Coral Fever website at coralfever.comThis week’s topics are a most-unusual combination of reef aquariums and drag racing. Our guests this week are Seth and Angelle Drago, owners of Coral Fever, a reef store and maintenance business located in Mathews, LA, near New Orleans. Motorcycle [...]
Reef Crabs: Not someone who complains about the holidays! hermit crab on acan lord coral image via reef2reef member Mr. Microscope Crabs are an essential part of the Red Lobster menu, but they play an even more important role in quite the opposite way in the wild and even your aquarium. Some [...]