In the second week of March, a state of emergency was declared in my [...]
Life is tough these days as a local fish store (LFS) owner. Competition is everywhere and so is bad advice. People have come to trust what's on a computer screen more than someone who is in front of them with 30+ years of experience. These LFS owners have pristine aquariums and are living their [...]
What do you think of when you hear the term “LFS”? ( local fish store) I hope for many of you it’s a term that makes you happy. I hope you smile and think about the last saltwater pet you bought and see him swimming happily in your aquarium. But that term too often these days makes people [...]
The success of a local fish store and the success of a town's high school rests on some very similar factors: involvement with the community, engagement with its "customer base", whether that's the school's students or the shoppers at the store, advertisement and promotions, and, most importantly, [...]
Check out this short film by George Mavrakis, owner and founder of CoralFish12g, a YouTube channel dedicated to creative, educational, and fun reef aquarium videos. The film, titled "50 Fish Stores in 5 days", follows the adventure of three men crammed into one truck as they visit 50 fish stores [...]
This week it’s our suggestions for reef-hobbyist gifts. In our last show of the year we offer our ideas for holiday gifts for reef aquarists. Thanks to everyone for listening and helping us pass the 300-show milestone in 2016. We wish you all a joyous holiday season and look [...]
Head to your favorite bookseller and purchase An American Immersion by Jennifer Idol.It’s podcastin’ time once again. This week’s topics include a book you should read, reef lessons from bees, and the big-box-LFS relationship. Download the podcast here, or subscribe to our podcasts at [...]
Visit the Coral Fever website at coralfever.comThis week’s topics are a most-unusual combination of reef aquariums and drag racing. Our guests this week are Seth and Angelle Drago, owners of Coral Fever, a reef store and maintenance business located in Mathews, LA, near New Orleans. Motorcycle [...]
